Waterford, 8th September 2025: Ford Ireland has expanded its national dealer network with the appointment of Auto Boland, trading as Waterford City Ford, bringing enhanced choice and support to customers across the southeast.
This appointment will see Auto Boland represent the full range of Ford passenger cars, commercial vehicles, and electric passenger vehicles, while also supporting the ongoing rollout of Ford Pro for businesses, Ford Model e for electric customers, and Ford Blue for passenger car buyers.
With decades of experience and a strong customer focus, Auto Boland is a trusted name in the southeast. The new Ford dealership will make it easier than ever for drivers and businesses to experience Ford’s latest vehicles, supported by expert advice and service.
Alongside this announcement, Ford Ireland has confirmed the extension of its customer-focused Ford Power Promise in 2025. The initiative provides added reassurance for electric vehicle buyers, including a free home charger, extended warranties, and service support. Ford Power Promise is a commitment to electric vehicle confidence – helping customers get home-charging ready and making everyday EV ownership simple and stress-free.
“With the appointment of Auto Boland in Waterford, Ford customers in the southeast can look forward to greater choice, easier access, and trusted support when choosing their next vehicle – whether it’s a passenger car, a commercial vehicle, or an EV,” said John Manning, Market Lead, Ford Ireland.
This development builds on Ford’s recent investments across Ireland and underlines the brand’s long-term commitment to serving customers nationwide. With a network of 32 dealership locations in Ireland, Ford is delivering the very best vehicles, service, and innovation to drivers and businesses wherever they are.
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